||Market research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems
||People who plot marketing strategies for events or products.
|Cost per reach
||The cost of an advertising campaign divided by the number of people reached.
||In advertising, media describes avenues for communicating a message. The most common forms of media are TV, newspapers, radio, and the Internet.
||The different avenues through which a business can reach its potential customers, excluding the Internet. Examples include broadcast TV, cable TV, radio, and newspapers.
||The Internet and mobile devices such as smartphones.
||A subset of new media that facilitates two-way interactions between a band or team and its fans. Popular social media websites and mobile apps include Twitter and Facebook.
||Awareness is measured as the percentage of potential customers in a specific target audience that is aware of a product’s existence.
||The basic characteristics of a population segment, such as gender, age, and income.